iTurn Headz Salon CEO, Shawmarie Patton, Celebrates The Essence of Inner Beauty in California’s High Desert

In an exclusive interview, Shawmarie Patton, CEO of iTurn Headz Salon in Helendale, California, discusses her journey and the philosophy behind her beauty salon. She discusses the importance of self-care, both in terms of physical appearance and mental well-being. Patton shares her belief that making clients feel good is central to her work, noting the importance of offering a nurturing environment. She also talks about her passion for educating clients on hair maintenance and the inspiration she draws from her early caregiving experiences. Patton also reflects on her journey from braiding hair as a child to becoming a salon owner and a professor of cosmetology.